Our guest for this episode is Karsten Lund from Atcore ApS. We talk about what heuristics are, the role of heuristics in our thinking and the buying decision making process. We also explore a bit of neuroscience, attention and testing methods, and how all of this relates to Conversion Optimization.
- Google Analytics
- Availability Heuristic
- Multi-armed Bandit Experiments (Google Analytics Blog)
- The Law of Small Numbers
- The 5 Stages of the Buying Decision Process
Attention Modeling Resources
Contact Details for Karsten Lund
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