Our guest for this episode is Daryl Mander, an experienced digital marketing consultant. We discuss and ins and outs of retargeting and display advertising, and learn how to increase micro-conversions and site conversions using retargeting and display advertising.
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This episode features Jon Powell from MECLABS. We discuss the importance of strategic test planning, tips for conversion optimization, and why understanding the prospect is so important to increasing conversions.
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We discuss how to increase conversions on websites using email, as well as email re-marketing and behavioral targeting strategies with Chris Hexton from Vero.
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We learn more about e-commerce and sourcing, and discuss e-commerce conversion issues, tips and strategies with Terry Lin from the Build My Online Store podcast.
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We discuss the role of attention, top-down and bottom-up attention processes, and the importance of the first 3 seconds of a website visit with Kurtis Morrison (VP of Client Services) from EyeQuant.
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We discuss conversion optimization strategies with optimization expert Peep Laja from ConversionXL.com
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We discuss e-commerce Conversion Optimization with e-commerce shop owner and China Business Cast host JP.
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We discuss Conversion Optimization strategies with Michael Aagaard from ContentVerve.com.
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