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Our guest for this episode is Siddharth Deswal from Wingify, the creators of Visual Website Optimizer. We talk about some of the more interesting Visual Website Optimizer case studies, the mindset behind them, and also an overall strategy for optimizing a website.
Episode Links
- ExactTarget Case Study
- BetFair Case Study
- The Vineyard Case Study
- ServerDensity Pricing Test
- Influence: The Psychology of Persuasion
Contact Details for Siddharth Deswal
- Twitter (@siddharthdeswal)
- Siddharth Deswal’s Blog
- Visual Website Optimizer
- Visual Website Optimizer Blog
- Wingify
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