Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing.
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Episode 17: Conversion Focused Design and Testing with Alex Harris
Alex Harris, President of AlexDesigns.com shares strategies learnt from over 14 years of experience in Conversion Optimization and E-Commerce web design.
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Episode 16: Neuromarketing and Conversions with Roger Dooley
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions.
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Episode 15: Conversion Rate Optimization Strategy with Bobby Hewitt
Bobby Hewitt, Founder of Creative Thirst and host of the Conversion Rate Marketing Academy Podcast shares with us his strategy for increasing conversions on eCommerce shops and websites.
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Guest host Terry Lin interviews Francis Teo on Conversion Optimization strategy and how he helps eCommerce clients get more sales and traffic.
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Our guest for this episode is Justin Rondeau from WhichTestWon. We discuss Justin’s approach to conversion optimization strategy, the importance of making decisions only on good test data, and some interesting case studies from the WhichTestWon library of A/B tests.
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Our guest for this episode is Siddharth Deswal from Wingify, the creators of Visual Website Optimizer. We talk about some of the more interesting Visual Website Optimizer case studies, the mindset behind them, and also an overall strategy for optimizing a website.
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Our guest for this episode is Karsten Lund from Atcore ApS. We talk about what heuristics are, the role of heuristics in our thinking and the buying decision making process. We also explore a bit of neuroscience, attention and testing methods, and how all of this relates to Conversion Optimization.
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Dennis Moons from Black Belt Robots joins us for this episode of The Conversions Podcast. We talk about the work that has to be done before we even come up with a testing hypothesis, how to validate the results of the test, and some unexpected things that can happen during a split test.
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We discuss the conversion lessons learnt from 2 successful site redesigns with Andrew Youderian from eCommerceFuel.com, a successful eCommerce entrepreneur and blogger.
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