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Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing.
Episode Links
- Data Science
- Google AdWords
- Bandit Algorithm
- Frequentist Model
- Bayesian Model
- Thomas Bayes
- Optimizely (Testing Tool)
- Poisson Distribution
- Buzzfeed
- Upworthy
Contact Details for Shana Carp
- Bayesian Witch
- Shana Carp on Twitter: @shanacarp
- Shana Carp on LinkedIn
- Shana Carp on Google+
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