Episode 11: Heuristics and the Buying Decision Process with Karsten Lund from Atcore ApS

Podcast: Play in new window | Download (Duration: 51:52 — 47.6MB)

Subscribe: Apple Podcasts | RSS

Our guest for this episode is Karsten Lund from Atcore ApS. We talk about what heuristics are, the role of heuristics in our thinking and the buying decision making process. We also explore a bit of neuroscience, attention and testing methods, and how all of this relates to Conversion Optimization.

Episode Links

• Google Analytics
• Availability Heuristic
• Multi-armed Bandit Experiments (Google Analytics Blog)
• The Law of Small Numbers
• TrustPilot
• The 5 Stages of the Buying Decision Process

Attention Modeling Resources

• Eye2D2
• EyeQuant
• Attention Wizard
• Feng-GUI
• 3M Visual Attention Service

Contact Details for Karsten Lund

• Atcore ApS
• Twitter (@KarstenLund)
• LinkedIn

You Can Help Us Reach More Listeners

Your reviews and ratings on iTunes help us reach more listeners and get more quality guests to give you, our listeners, even more valuable content on conversion optimization.

Click here to leave us a review on iTunes now.

Get Episodes of The Podcast Automatically