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This episode features Jon Powell from MECLABS. We discuss the importance of strategic test planning, tips for conversion optimization, and why understanding the prospect is so important to increasing conversions.
Episode Links
- Strategic Test Planning
- The 4 categories of metrics and what they say about people
- Making radical redesigns to get both lifts and learnings
- Story: Substance, Structure, Style and the Principles of Screenwriting (Robert McKee)
- MECLABS
- Marketing Experiments
- Marketing Sherpa
Contact Details for Jon Powell
- Twitter: @JonPowell31
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